There are a lot of reasons why businesses should blog, this is always going to create more awareness for the business but it will also create more popularity for the company if its done right. Some reasons why I think a business should blog are;
1. It helps your SEO (Search Engine Optimization) as Google loves new content.
SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.
This makes your web site and its content attractive, relevant and visible to search engines and web searchers.
Found Here on Webnauts.
This is a good example for Tayto’s SEO as when you type in Irish crisp, tayto are the first and fourth website found from Bing and also it has all the related searches to the right.
2. Great new content gives people a reason to keep coming back to your site.
There’s only one way in create good publicity and keeping your customer base happy with the company and that is the keep updating your blogs with new content regularly and making them more exciting and funny as they go on.
Paddy power blog very regularly and make the public go on to see the new content every day with their humourist and sometimes disgraceful blogs.
Here’s a link to their blog: Id advice ye to go on and have a look at their good work.
3. Blogging is more personnel to your customer base.
Blogging is a great way to interact with your customers, its an easy and fun way to hear from your customers but at the same time this is serious for the business.
A great example of a business who interact with their customers through their blogs is dell. they keep their blogs up to date and always comment back to their customers. Here is Dells Blog
Id like to show ye a short video which related to why businesses should blog and maybe gives you an insight of how it might make a difference to your business.