Snapchat is a mobile app you can download to your iPhone or Android smartphone, which you can then use to “chat” with friends through photos, videos and captions. You can sort of think of it to be like texting with pictures or videos.
If you have never used or heard of snapchat here is an insight of what it is.
It is very popular now with young people and the most popular way for people to interact with each other.
Selfies are now gone very popular with people and the word has recently being added to the English dictionary, these are simply just photo people take of themselves. Here are some popular Selfies after making the Internet.
But by far my favour snapchat Selfie is this one taken by a Muslim going through an American airport:
Another way that snapchat can be played into our life’s for digital marketing is by being uses by businesses to market their products and let the public know what their newest promotions are and their biggest deals easy and cheap!! Why don’t companies use snapchat more frequently?? I don’t know as this way of advertising their products or service would be so much quicker and cheaper. there is now said to be 200 million snaps shared everyday. This is a huge amount and I think if businesses went on and used snapchat more they would defiantly succeed from it. Here is an article to show you people how snapchat would benefit businesses. Below there is a snap used by Taco Bell showing off their new product to the public.
The one negative thing I don’t like about snapchat is the privacy of it isn’t good. Anyone could add and be friends with you on it and even some people can literary make up any username to add you with and check out your stories. I know that its up to you too to have no snaps up on your story or sent to these people that you don’t want them to see but the privacy aspect is poor. Check out this article from Paul Roberts to show us how bad the privacy of snapchat is.
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