Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web. Remarketing is a powerful way to stay engaged with your target audience. Presenting them with highly relevant ads and offers across the Web. Remarketing can be done by using Google ADs, Here is a video to show you an inside of how Remarketing is done, take a look.
You can use remarketing in multiple ways, depending on the type of site you have, your business goals, and your campaign type:
- Remarketing for the Display Network: Show ads to your site visitors while they browse the web.
- Remarketing lists for search ads: Show ads to your site visitors when they search for what they need on Google. Expand your reach with additional keywords, set bid adjustments for people who have visited your site, and tailor your ads to them.
- Dynamic remarketing (only for advertisers with a Google Merchant Centre account): Show dynamically created ads to your site visitors, powered by your Google Merchant Centre account. These ads are created based on the pages your customers visited or how they interacted with your site, and are shown to your site visitors while they view other sites on the web. Dynamic ads include relevant details such as product image, title, and price.
- Remarketing for mobile apps: Reach customers who have previously visited specific sections of your mobile app, and show ads to them when they use other apps.
I personally think remarketing is no harm and is a very useful marketing tool. The only thing it can be very annoying for the person who has no interest in what they are advertising and want to get on with their business fast with no interruptions, but I don’t think the companies who are remarketing really care about them people.
Here is a link to a good blog I found about Remarketing and whether is it cyber stalking. I think this is a good insight to what some might think of remarketing and might make up your mind for you!!