Remarketing – Useful Marketing Tool or Cyber Stalking??

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Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web. Remarketing is a powerful way to stay engaged with your target audience. Presenting them with highly relevant ads and offers across the Web. Remarketing can be done by using Google ADs, Here is a video to show you an inside of how Remarketing is done, take a look.

 

You can use remarketing in multiple ways, depending on the type of site you have, your business goals, and your campaign type:

  • Remarketing for the Display Network: Show ads to your site visitors while they browse the web.
  • Remarketing lists for search ads: Show ads to your site visitors when they search for what they need on Google. Expand your reach with additional keywords, set bid adjustments for people who have visited your site, and tailor your ads to them.
  • Dynamic remarketing (only for advertisers with a Google Merchant Centre account): Show dynamically created ads to your site visitors, powered by your Google Merchant Centre account. These ads are created based on the pages your customers visited or how they interacted with your site, and are shown to your site visitors while they view other sites on the web. Dynamic ads include relevant details such as product image, title, and price.
  • Remarketing for mobile apps: Reach customers who have previously visited specific sections of your mobile app, and show ads to them when they use other apps.

I personally think remarketing is no harm and is a very useful marketing tool. The only thing it can be very annoying for the person who has no interest in what they are advertising and want to get on with their business fast with no interruptions, but I don’t think the companies who are remarketing really care about them people.

Here is a link to a good blog I found about Remarketing and whether is it cyber stalking. I think this is a good insight to what some might think of remarketing and might make up your mind for you!!

 

 

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Snapchat… Is it just a fad?

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Snapchat is a mobile app you can download to your iPhone or Android smartphone, which you can then use to “chat” with friends through photos, videos and captions. You can sort of think of it to be like texting with pictures or videos.

If you have never used or heard of snapchat here is an insight of what it is.

It is very popular now with young people and the most popular way for people to interact with each other.

Selfies are now gone very popular with people and the word has recently being added to the English dictionary, these are simply just photo people take of themselves. Here are some popular Selfies after making the Internet.

But by far my favour snapchat Selfie is this one taken by a Muslim going through an American airport:

Another way that snapchat can be played into our life’s for digital marketing is by being uses by businesses to market their products and let the public know what their newest promotions are and their biggest deals easy and cheap!! Why don’t companies use snapchat more frequently?? I don’t know as this way of advertising their products or service would be so much quicker and cheaper. there is now said to be 200 million snaps shared everyday. This is a huge amount and I think if businesses went on and used snapchat more they would defiantly succeed from it. Here is an article to show you people how snapchat would benefit businesses. Below there is a snap used by Taco Bell showing off their new product to the public.

The one negative thing I don’t like about snapchat is the privacy of it isn’t good. Anyone could add and be friends with you on it and even some people can literary make up any username to add you with and check out your stories. I know that its up to you too to have no snaps up on your story or sent to these people that you don’t want them to see but the privacy aspect is poor. Check out this article from Paul Roberts to show us how bad the privacy of snapchat is.

I want to hear from you guys, please answer my poll…..

Why Buisnesses should blog.

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There are a lot of reasons why businesses should blog, this is always going to create more awareness for the business but it will also create more popularity for the company if its done right. Some reasons why I think a business should blog are;

Blogging

1. It helps your SEO (Search Engine Optimization) as Google loves new content.

SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.

This makes your web site and its content attractive, relevant and visible to search engines and web searchers.

Found Here on Webnauts.

SEO Irish Crisp

SEO Irish Crisp

This is a good example for Tayto’s SEO as when you type in Irish crisp, tayto are the first and fourth website found from Bing and also it has all the related searches to the right.

2. Great new content gives people a reason to keep coming back to your site.

There’s only one way in create good publicity and keeping your customer base happy with the company and that is the keep updating your blogs with new content regularly and making them more exciting and funny as they go on.

Paddy power blog very regularly and make the public go on to see the new content every day with their humourist and sometimes disgraceful blogs.

Here’s a link to their blog: Id advice ye to go on and have a look at their good work.

3. Blogging is more personnel to your customer base.

Blogging is a great way to interact with your customers, its an easy and fun way to hear from your customers but at the same time this is serious for the business.

A great example of a business who interact with their customers through their blogs is dell. they keep their blogs up to date and always comment back to their customers. Here is Dells Blog

Id like to show ye a short video which related to why businesses should blog and maybe gives you an insight of how it might make a difference to your business.

5 Tips for creating a facebook page

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1: Customise your URL for the page:

Make it easier for people to find you on Facebook by customising your URL from a big long hyperlink to a shorter more significant one. For example, www.facebook/murphymarketig.

2: Make sure profile picture is good and suitable:

Some profile pictures are not suitable for the profile of a person or company. This is very important as a picture speaks more then words and your profile picture with your cover photo is the first thing Facebook users will see when they come onto your page. They have to be the right size to fit into the picture or else they look very unprofessional.

A good example of this would be Heineken.

A bad example of this would be Uncle Ben

3: Try to be cool and use Humour:

Facebook is a social media site and the public are looking for posts and status that make them laugh for what they have interest in. Put up videos and picture to make the public laugh and the get them looking on your page more often. A very good example of this is probably the best company on social media; Paddy Power.

4: Make sure its a Like page NOT a friend account:

Having a like page is more professional and makes it easier for the public to see what’s going on in the company by just liking your page rather then having to send a friend request. Also Facebook limits your to only having a maximum of 5000 friends. Also your like page gives you access to advertising.

5: Interact with the public:

When the public will be leaving comments on your page always comment back to them and make it personnel. interacting with the public through Facebook  will get them talking bout you and increase your customer base.